NTWICC has now progressed to a level that might not cause people to go into a frantic panic when used. Which I think is good. It is now user specific, basing a recipe around the most listened to album on their iTunes. The familiar songs are rearranged in a way that fits within the timings of the recipe, using the beginnings and ends of songs as measurements.
I wanted the graphic identity to allow it to sit nicely alongside cookery books. Et ouila.
